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Why We Wear Jewellery - 4 Reasons Why

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For many of us Goddesses, jewellery is an essential part of our everyday style. It can be a statement piece that adds flair to an outfit or a simple pair of earrings that add a touch of elegance. But beyond its fashion role, jewellery also has a history of representing important moments and milestones in our lives. Below, we’ve compiled a short list of reasons why you need to have jewellery in your fashion wardrobe. 



Wearing a specific piece of jewellery communicates your mood, attitude and confidence. When you’re feeling empowered, you want to put on something fierce. We therefore design around the feeling we think will be created when a piece is worn, and with Athena A — that means bold, unique, statement pieces that have a voice and a strong message.


Getting jewellery from a loved one can evoke strong emotions that will remind you of that person and your relationship. That is why our jewellery makes the perfect gift along with our custom jewellery bags that come with every purchase. 


Adding jewellery to any of your outfits has been proven to have a positive effect on your mood and overall well-being. Our jewellery is bold, strong and makes a statement, while still carrying with it a feminine energy, felt by all those who wear the pieces.


Jewellery is much more than just a pretty accessory. It has a variety of psychological effects that can impact our emotions, behaviour, and overall well-being. In fact, as world-renowned fashion designer Rachel Zoe once said, “I see BOLD accessories as a woman’s armour.” So, be BOLD Goddesses!

Author - ATHENA A


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